More changes are coming to Facebook and these could mean some big changes for brands who post on the social media site.
Facebook announced that links that are shared by inserting them in the caption of a photo won’t do as well, going forward.
We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions.
The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen.
With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.
Now, here’s what this means. You want your post to look like this: