It’s the question I get asked at least once-a-week, why should I be on Google+?
As a user, I find Google Plus to be a very strange space. It’s like a deserted shopping mall. There is lots of pretty stuff to look at, but there’s no one around.
I think we’ve all seen enough at this point to understand, Google is NOT Facebook. I feel weird if I’m sitting at my desk and Facebook isn’t open on a browser tab. Yet, I can’t remember the last time I went looking through Google Plus updates.
The fact of the matter is this: it doesn’t matter if people use it or not, the platform is central to Google’s future.
Your Google account, no matter what you use, is all being tracked. From YouTube to maps, Google knows who you are and we will see what they do with all of that data.
But from a business sense, Google does have a number of advantages that could help boost your web presence.
I put together the TOP 3 Reasons you should be using Google +:
1. Posting to Google + will help get you into Google search results.
Google’s Social Search results are more relevant when they take into account your social connections. That makes it important to include keywords within your posts so they will show up in your followers’ search results.
Google’s search algorithm includes personalized search results specifically pulled from Google+ activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.
2. Google + Authorship will give you more SEO Benefits
Google is aggressively using SEO benefits to entice webmasters and bloggers to engage with Google+. Google Authorship is how Google authenticates and will increasingly begin to “trust” you as a quality source of content.
Setting up Google Authorship is simple and straightforward. You identify yourself to Google through your Google+ profile and then link back to it from your content and vice versa.
Google Authorship is the easiest way to take advantage of the SEO benefits of Google+. Doing so will allow the author’s picture to show up next to his or her blog posts in Google search results, causing higher rankings and click-through rates.
3. Google+ allows brands to engage with Customers
Google Plus has a great ‘Community’ feature. It allows groups to form around specific interests. The bonus part is even as a business or brand, you can join these groups and engage with users. The same is NOT true for Facebook. While there may not be a large quantity of people using Google+ right now, the ones that are bring quality. They are some of the top engagers and influencers and could be the exact people you are looking to target.
Connect with Socializer Media on Google+ and let’s figure out how to make it work!