Every week, we are featuring small businesses and entrepreneurs who are doing it right! We don’t even have to search the web because these people are right in front of us and we are giving them the “Socializer Seal of Approval”!
This week we are shining some light on “Experience Kissimmee”.
This is a marketing push from the city of Kissimmee that is really using social media to show off everything the “real Florida” and all of its vacation spots have to offer.
They created a contest sponsored by Osceola County asking people to show them how you’d “Rock Your Vacation” if they were the winners of a summer trip!
Contestants were asked to upload a 15 second video to Instagram and from there the fun started! Check out this adorable video from the winner!
This is social media genius because people love “giveaways”! Now they are creating content of a real family showing off all there is to do in Kissimmee. This is better than any well-edited commercial or polished poster. This is the “realness” that social media marketing can add to your business!
You can follow the family’s vacation using the Hashtag, #RockYourVacation and it’s all over Facebook and Twitter this week as the winners are enjoying trips to Gatorland, Disney, SeaWorld, hot air balloon rides … you name it.
This is a campaign that took some smart planning but is totally obtainable for your business! We are giving Experience Kissimmee the Socializer Seal of Approval for thinking outside of the box of a press release and getting inside and interactive with people on social media!